Amazon has lit a fire under the Amazon Kindle Fire, challenging movie and video producers to get involved ready for the tablet to set fire to the UK and the rest of Europe.

The bookseller-turned-everything-seller is making deals to make sure the Kindle Fire will be packed with movies, music and other media for Europeans. Amazon boss Anthony Bay told a conference of video types, "If you're not talking to us, you should be," Reg Hardware reports. Them's fightin' words!  continue