Vizio's product team revealed here Wednesday a handful of new LCD TV models and holiday promotional prices aimed at maintaining the brand's competitive surge during the critical fourth quarter.

The company's CEO and founder William Wang, who was traveling in Asia this week, announced over there that Vizio expects to sell 6 million TVs in North America in 2009, and has set a goal of selling 10 million units in 2010.
Market research firm iSuppli recently ranked Vizio No. 2 in U.S. LCD TV shipment market share for the third quarter of 2009, and No. 1 in cumulative North American LCD TV shipments for the full year as of the end of September.
According to iSuppli, Vizio has shipped 4.075 million LCD TV units into the U.S. at the start of the fourth quarter, followed by Samsung with 3.894 million, Sony with 2.362 million, LG with 1.739 million and Toshiba with 1.686 million.
Vizio's third quarter LCD TV shipments grew 87 percent from 658,997 in the third quarter of 2008, to 1,234,667 in Q3 2009, iSuppli reported.

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