Dutch electronics giant Philips plans to return its television set business to the black in 2010 through improved cooperation with Asian partners including LG, Sharp and TPV, the company said Wednesday.
Sales of classical tube television sets have plummeted in recent years with the advent of cheaper flat-screen TVs. The Dutch concern withdrew from the TV set market in the United States and from a joint venture with the South Korean manufacturer LG to make LCD displays.
The company said its new strategic concept to streamline its Consumer Lifestyle sector, including TVs, would help it 'further optimize the supply chain in Brazil, Poland and China.' Philips 'continues to expect its TV business to post at least a
break-even result in 2010.'

シャープが、蘭Royal Philips ElectronicsへのTV用LCDパネル供給量の拡大を目指す考えを明らかにした。Reutersが報じた。同社は2009年10月、「グリーンコンビナート堺」（大阪府堺市）で世界初の第10世代（10G、基板サイズ2,880×3,130mm）LCDパネル生産ラインを立ち上げ、ソニーや東芝など外部のLCD TVメーカーへのパネル供給を増やしているが、巨大な生産能力を持つ同ラインの稼動安定化には、自社のLCD TV「AQUOS」向けのみでは不十分。今後は海外勢との取引も積極的に拡大し、操業の安定化を図ると同時に、パネル外販率50％を達成する考えと見られる。