米DisplaySearchは5月2日、2010年の世界FPD-TVの出荷台数が前年比約18％増の2億4800万台になったと発表した。2011年は、先進国での緩やかな価格下落による需要の冷え込みにより、4％以下の伸び率に留まる見通し。市場全体では、すでにFPD-TVが普及している多くの先進国よりも、新興国においてCRT-TVとの置き換え需要によ市場の拡大が見込まれるとした。
MARKET
10
May
Worldwide TV shipments will grow less than 4% in 2011, down from 18% growth in 2010, according to the research firm DisplaySearch, as slower price erosion “cools demand in developed markets.”
Flat panel TV unit growth is expected to slow to 12% this year, from 32% in 2010. LCD TVs are expected to account for 84% of all TVs shipped this year.
Within the LCD category, DisplaySeach says, several trends are emerging:
LED backlights will be included in about 50% of 2011 LCD TV units.
Sets with refresh rates of 120 Hz or higher will account for a quarter of all LCD TVs, and more than 60% of all units with screens 40 inches or larger.
Plasma TV sales jumped 30% in 2010, reversing a 1.5% drop in 2009. One reason for the rebound: LCD TV ASPs fell 10% last year, while plasma TVs fell 15%. (So they became relative bargains.) DisplaySearch expects slower growth in plasma sales this year, with declines starting in the second half.
Meanwhile, DisplaySearch had good news for proponents of 3D television. The research firm says 3D accounted for just 10% of Q4 global TV shipments, but will grow to more than 50% of revenue and 100 million units worldwide by 2014 “as it essentially becomes a standard feature of large screen TVs of all technology types.”
Over the next four years, DisplaySearch sees the strongest growth in emerging regions, with 17% growth on average in China, Asia Pacific, Latin America, Eastern Europe, Middle East and Africa. But the research firm sees zero growth over the same period in North America, Japan and Western Europe.
Flat panel TV unit growth is expected to slow to 12% this year, from 32% in 2010. LCD TVs are expected to account for 84% of all TVs shipped this year.
Within the LCD category, DisplaySeach says, several trends are emerging:
LED backlights will be included in about 50% of 2011 LCD TV units.
Sets with refresh rates of 120 Hz or higher will account for a quarter of all LCD TVs, and more than 60% of all units with screens 40 inches or larger.
Plasma TV sales jumped 30% in 2010, reversing a 1.5% drop in 2009. One reason for the rebound: LCD TV ASPs fell 10% last year, while plasma TVs fell 15%. (So they became relative bargains.) DisplaySearch expects slower growth in plasma sales this year, with declines starting in the second half.
Meanwhile, DisplaySearch had good news for proponents of 3D television. The research firm says 3D accounted for just 10% of Q4 global TV shipments, but will grow to more than 50% of revenue and 100 million units worldwide by 2014 “as it essentially becomes a standard feature of large screen TVs of all technology types.”
Over the next four years, DisplaySearch sees the strongest growth in emerging regions, with 17% growth on average in China, Asia Pacific, Latin America, Eastern Europe, Middle East and Africa. But the research firm sees zero growth over the same period in North America, Japan and Western Europe.
