Flat Panel TV and Display World + Solar Power beyond

薄型テレビと関連する液晶・有機EL・プラズマ技術、業界企業そして市場トレンド情報を掲載していきます。 このブログで激しい市場の動きに追随できます。---- Since Nov.2004


10 May


10 May

Huge Slowdown In TV Sales

Worldwide TV shipments will grow less than 4% in 2011, down from 18% growth in 2010, according to the research firm DisplaySearch, as slower price erosion “cools demand in developed markets.”
Flat panel TV unit growth is expected to slow to 12% this year, from 32% in 2010. LCD TVs are expected to account for 84% of all TVs shipped this year.
Within the LCD category, DisplaySeach says, several trends are emerging:
LED backlights will be included in about 50% of 2011 LCD TV units.
Sets with refresh rates of 120 Hz or higher will account for a quarter of all LCD TVs, and more than 60% of  all units with screens 40 inches or larger.
Plasma TV sales jumped 30% in 2010, reversing a 1.5% drop in 2009. One reason for the rebound: LCD TV ASPs fell 10% last year, while plasma TVs fell 15%. (So they became relative bargains.) DisplaySearch expects slower growth in plasma sales this year, with declines starting in the second half.
Meanwhile, DisplaySearch had good news for proponents of 3D television. The research firm says 3D accounted for just 10% of Q4 global TV shipments, but will grow to more than 50% of revenue and 100 million units worldwide by 2014 “as it essentially becomes a standard feature of large screen TVs of all technology types.”
Over the next four years, DisplaySearch sees the strongest growth in emerging regions, with 17% growth on average in China, Asia Pacific, Latin America, Eastern Europe, Middle East and Africa. But the research firm sees zero growth over the same period in North America, Japan and Western Europe.
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