Taiwan-based LCD TV makers are expected to account for a large portion of the OEM orders from Sony as the vendor plans to increase its outsource volume, especially Sony's three existing partners Wistron, Foxconn Electronics (Hon Hai Precision Industry) and Compal Electronics, according to market sources.

Sony plans to increase LCD TV OEM orders - mainly for inexpensive models - to as many as 40% of its total LCD TV shipments in its 2010 fiscal year from April 2010 to March 2011, the sources noted. Sony has also started talks with its OEM partners for LCD TV orders for 2011, which may amount to 15 million units, the sources said.

Sony shipped 5.4 million LCD TVs its fiscal third-quarter 2009, up 8% on year, but revenues from the segment dropped to 342 billion yen (US$3.76 billion), according to the company.